A written verdict · fixed scope · no build attached

Find out it won't work before you fund it.

Somebody at your company has an AI idea, and somebody else is unconvinced. An audit settles it — with an examination of your actual data, your actual systems and your actual volumes, and a written recommendation that says build, fix something first, or don't.

This is the one service on this site we sell hoping the answer might be no. A short paid assessment that stops a bad project is worth more than the project, and we would rather be the firm that told you honestly than the one that took the build fee and delivered something nobody uses.

Drag up and down to change the bar
ideas in 0stopped 0viable 0
LengthTwo to three weeks
OutputA written report
FeeFixed, agreed up front
ObligationNone

The questions

Six things nobody checks until it is expensive

Every failed AI project we have been asked to rescue failed on one of these, and every one was answerable in the first fortnight for a fraction of what was eventually spent.

01

Does the data actually exist?

Not "we have a CRM" — does the specific information this idea depends on get recorded, consistently, in a place software can reach? Frequently it lives in someone's head or a column nobody fills in.

Checked by: pulling real records and counting the gaps.

02

Is there enough volume?

Automation has a fixed cost to build and an ongoing cost to supervise. Below a certain frequency the arithmetic never closes, no matter how irritating the task is.

Checked by: counting occurrences over a real period.

03

Can the rules be written down?

If the answer to how a decision gets made is "it depends, ask Dave", there is nothing to encode yet. Sometimes the genuine first project is writing Dave's judgement down.

Checked by: sitting with the people who do it now.

04

What does a mistake cost?

An error tolerance question, not a technical one. Wrongly categorising an email is a shrug. Wrongly filing a regulatory return is not, and that changes the whole design.

Checked by: asking what happens on the worst day.

05

Will the systems open up?

A vendor with no API, a database nobody has credentials for, a contract that forbids export. This is the assumption most likely to change a project's shape, and the cheapest to test early.

Checked by: attempting a real connection, not reading the brochure.

06

Who owns it afterwards?

Something that runs unattended needs a named person who notices when it stops. Projects without one work for a quarter and are quietly abandoned by the next.

Checked by: asking for a name, and watching the room.

Interactive

Score your idea before you call us

The same six dimensions we assess, as a rough self-check. Answer honestly rather than optimistically — the point of the exercise is to find the weak one.

This is a simplified version of a real assessment and it will not substitute for looking at your systems. It is genuinely useful for one thing though: if it returns a low score, you already know what the audit would tell you, and you can go and fix that instead of paying anyone.

out of 12

What this does not tell you. Whether your data is clean enough, whether the API you were promised actually works, or what it would cost. Those need someone looking at the real thing, which is what the audit is.

The product

What you actually receive

A document, written in plain language, that a non-technical director can read and act on. Not a slide deck of possibilities.

It is written to be shown to whoever controls the budget, and to survive being read sceptically. Every number in it is either measured or explicitly labelled as an estimate with its assumptions stated.

Coverage

What gets examined

An audit looks at what you already run, not at what we would like to sell you. If the conclusion is that your existing subscription tools cover it, that is what the report says.

Models benchmarked

OpenAI
Anthropic Claude
Google Gemini
Hugging Face
Ollama (self-hosted)
LangChain

Business systems assessed for access

Salesforce
HubSpot
Shopify
SAP
QuickBooks
Zendesk

Data and infrastructure reviewed

PostgreSQL
MongoDB
Elasticsearch
Redis
AWS
Google Cloud

Automation already in place

Zapier
n8n
Make
Apache Airflow
Docker
Git-based pipelines

Situations

Six reasons businesses book one

Rarely because somebody is curious about AI. Usually because a decision is stuck, or something has already gone wrong.

Situation 1 of 6
01 — Deadlock

The board is split

One director is certain this will transform the business, another is certain it is a fad. Both are arguing from instinct because nobody has looked at the actual numbers.

  • An independent read, not a vendor's
  • Written for a non-technical reader
  • Settles it either way

The most common reason

02 — Quote check

A proposal landed and it is large

An agency has quoted a significant sum for an AI build. You want someone with no stake in the outcome to tell you whether the scope, the estimate and the assumptions are sound.

  • Reviews their technical approach
  • Flags what the quote leaves out
  • Often finds a smaller first step

We do not bid on the work we review

03 — Rescue

Something was built and nobody uses it

A pilot that impressed in a demo and never made it into daily work. The question is whether it is fixable, and what specifically went wrong.

  • Technical and adoption review
  • Says plainly if it should be retired
  • Salvages what is worth keeping

Usually a process problem, not a model one

04 — Priorities

Ten ideas, one budget

A list of candidate projects and no basis for ranking them. Each gets scored on the same dimensions so the comparison is like for like.

  • One consistent scoring method
  • Sequenced, not just ranked
  • Identifies shared groundwork

Frequently reorders the list entirely

05 — Readiness

Is our data good enough?

The question underneath most AI projects, asked directly. Real records examined for completeness, consistency and whether they say what people believe they say.

  • Sampled from live systems
  • Gaps quantified, not described
  • Often the whole answer

Sobering, and worth knowing

06 — Governance

Rules before anyone starts

What staff may put into which tools, what must never leave your systems, who approves an AI-assisted output. Written down before a problem forces the conversation.

  • A short, readable policy
  • Practical rather than legalistic
  • Covers the tools already in use

Usually already happening unmanaged

Honesty

What an audit cannot do

Being clear about the limits is part of the product. An assessment that promises certainty is selling something else.

01

Guarantee an outcome

It establishes whether something is feasible and what it would take. Whether it delivers the value hoped for depends on execution and adoption, neither of which an audit controls.

02

Fix your data

It will tell you precisely what is wrong with your records and how much work sits between here and usable. Doing that work is a separate project, and usually a bigger one.

03

Give exact costs

Ranges with stated assumptions, not a fixed price for work that has not been specified. Anyone quoting to the dollar before scoping is guessing with more confidence than we would.

04

Predict the technology

Capability and pricing in this area move quarterly. Conclusions are anchored to what exists now, with a note on which of them are most likely to change.

05

Settle an internal argument

If the real disagreement is about strategy, budget or who owns something, evidence rarely resolves it. We can only tell you what is true, not make anyone act on it.

06

Replace a trial

Some questions — will staff actually use this, will customers accept it — are only answerable by putting something small in front of real people. The audit says which ones those are.

Process

How the engagement runs

Two to three weeks, a fixed fee agreed before it starts, and a short list of people we need an hour with.

01

Framing call

An hour to establish what you are actually trying to decide. Surprisingly often this reframes the question before any work starts.

02

Interviews

The people who do the work now, not only the people who commissioned the audit. The gap between those two accounts is usually where the finding is.

03

Data examination

Real records, sampled from live systems, checked for completeness, consistency and whether the fields mean what everyone assumes.

04

Systems review

What each platform will actually let you connect to. Tested by attempting it, rather than by reading the vendor's documentation.

05

Volume analysis

How often the task really happens, how long it really takes, and what it really costs today — measured rather than estimated where possible.

06

Technical options

Two or three routes, including the boring non-AI one and the do-nothing one, each with what it would cost and what it would not solve.

07

Risk register

What could go wrong, how likely, how bad, and what would reduce it. Written so a non-technical reader can weigh it.

08

The report

Delivered as a document you keep, with a clear recommendation on the first page rather than buried in an appendix.

09

Presentation

A session to walk your team through it and be argued with. Disagreement at this stage is useful and welcome.

Questions

Audits, answered

Will you just recommend building something?

A meaningful share of our audits conclude that the idea should not be built, or should be replaced with something simpler — better process, a subscription tool, or a rule-based automation with no AI in it.

If that outcome would be inconvenient for us commercially, that is exactly why an independent assessment is worth paying for.

Can you audit a proposal from another agency?

Yes, and it is a common request. We review the technical approach, the assumptions, what the scope leaves out and whether the estimate is plausible.

We do not bid on work we have reviewed. Being a potential beneficiary would make the review worthless.

How much access do you need?

Read-only access to relevant systems, a sample of real records, and an hour each with a handful of people. Where access is restricted we work from exports and note the limitation in the report.

We sign whatever confidentiality agreement you require before anything is shared.

What does it cost?

A fixed fee agreed before the work starts, scaled to how many systems and processes are in scope. A single-process feasibility question is at the smaller end.

It is deliberately a fraction of any build it might lead to, because the whole point is that it can prevent one.

Do we have to use you for the build?

No, and the report is written to be handed to any competent developer. It belongs to you.

Some clients hand it to their in-house team, some to another firm, some to us. All three are fine outcomes.

How long until we have the report?

Typically two to three weeks from the framing call, depending on how quickly interviews can be scheduled and how promptly access comes through.

Access delays are the usual reason for slipping, so we ask for it on day one.

Is this useful if we have no AI ideas yet?

Yes — a discovery version looks at where your time actually goes and identifies candidates, rather than assessing one you brought.

It tends to surface unglamorous, high-volume tasks nobody had thought of as automation candidates.

What if the answer is "not yet"?

That is a common and useful finding. The report then says what specifically has to change first, in what order, and roughly what that involves.

Several clients have come back a year later having done exactly that, and the second answer was different.